IN OUR CURRENT PRINT EDITION (#12)
Bill Baver, a retired Coca-Cola salesman who worked for the company for more than 30 years, was the subject of our Feature Story in Issue #9 of The Cola Conquest.
Click 'play' above to listen to him describe how he found his 'Cowboy' Coca-Cola sign.
Baver originally removed this sign on a sales call in the late 1940s - at the time it was completely black, unrecognizable. It is currently valued at $1,000.
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