"I don't need to have every single thing. If I'm trying to document that we used serving trays as an advertising tool I don't need to have every single one of them. I'd certainly like to have a nice sampling of them from each decade so that I can see the way in which the messaging changed, but if I'm missing one or two, it's not the end of the world."
- Phil Mooney, Chief Archivist,
The Coca-Cola Company
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